Public Relations and Media Skills Course
Develop public relations and media skills for effective communication. Join this course to become proficient in managing media interactions. LBTA offers Public Relations and Media Skills Course in PR , Customer Services , Sales and Marketing Courses.
Upcoming schedule
| Venue | Starts | Ends | Net fees | Book |
|---|---|---|---|---|
| Berlin, Germany | 5-Jul-2026 | 9-Jul-2026 | 7,900 GBP | Register |
| Geneva, Switzerland | 5-Jul-2026 | 9-Jul-2026 | 8,950 GBP | Register |
| Munich, Germany | 5-Jul-2026 | 9-Jul-2026 | 7,900 GBP | Register |
| Sydney, Australia | 5-Jul-2026 | 9-Jul-2026 | 10,900 GBP | Register |
| Washington, United States | 5-Jul-2026 | 9-Jul-2026 | 11,000 GBP | Register |
| Amsterdam, Netherlands | 12-Jul-2026 | 16-Jul-2026 | 8,100 GBP | Register |
| Bali, Indonesia | 12-Jul-2026 | 16-Jul-2026 | 8,100 GBP | Register |
| Hong Kong, Hong Kong | 12-Jul-2026 | 16-Jul-2026 | 8,500 GBP | Register |
| Interlaken, Switzerland | 12-Jul-2026 | 16-Jul-2026 | 8,950 GBP | Register |
| Istanbul, Turkey | 12-Jul-2026 | 16-Jul-2026 | 4,700 GBP | Register |
| Madrid, Spain | 12-Jul-2026 | 16-Jul-2026 | 6,950 GBP | Register |
| Milan, Italy | 12-Jul-2026 | 16-Jul-2026 | 6,950 GBP | Register |
Course syllabus
Introduction
This program is designed for:
Public Relations officers and other key personnel in the organization whose work involves contact and interaction with the internal/external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this program.
Objectives
- Analyze and assess the latest PR concepts and strategies in a variety of contexts.
- Appraise certain PR techniques and approaches appropriately geared to the working environment of Arab institutions.
- Practice key PR skills relating to verbal and written communication, as well as editorial, layout and production techniques.
- Apply the main media skills in PR.
Content
PR Concepts
- Definition, Roles and Situations
- Qualities for Successful PR Staff
- PR and Ethical Behavior
PR and Communication
- The PR Officer as Communicator
- Exchange of Messages
- Models of Communication Process
- Overcoming Communication Barriers
- Importance of Body Language in PR Activities
PR Responsibilities
- Corporate Image Identity and Reputation
- Public and Community Oriented Activities
- Civic and Social Activities
PR and the Media
- Relations with the Media
- Preparing Press Kits
- Preparing Press Releases
- Conducting Press Conferences
- Conducting Live or Taped Interviews
- Dealing with the Media
- Building Good Relationships with the Media
- How to Handle the Media During Crisis Situations
Presentation Skills and Delivering a Speech
- Planning the Speech
- Writing the Main Points of the Speech
- Rehearsing the Speech
- Presenting the Speech
- Dealing with Questions Asked at the End of Speeches
PR Written Skills
- Editorial, Layout and Production Techniques
- Writing Memos, Reports, Emails and Letters
- Preparing Colorful Newsletters
- Designing and Preparing Attractive Brochures
The PR Promotional Role
- PR Role in Marketing
- PR and Advertising
- Sponsorship and Promotions
- Organizing Different Exhibitions
- Effective Media Coverage