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Public Relations Campaigns - From Planning to Execution Course

Master the art of planning and executing public relations campaigns. Join this course to develop strategies for successful PR campaigns. LBTA offers Public Relations Campaigns - From Planning to Execution Course in PR , Customer Services , Sales and Marketing Courses.

◎English⧗One Week●Confirmed£from 4,700 GBP

Upcoming schedule

203 sessions
VenueStartsEndsNet feesBook
Bali, Indonesia5-Jul-20269-Jul-20268,100 GBPRegister
Barcelona, Spain5-Jul-20269-Jul-20266,950 GBPRegister
Milan, Italy5-Jul-20269-Jul-20266,950 GBPRegister
Rome, Italy5-Jul-20269-Jul-20267,300 GBPRegister
Tokyo, Japan5-Jul-20269-Jul-20269,750 GBPRegister
Washington, United States5-Jul-20269-Jul-202611,000 GBPRegister
Amsterdam, Netherlands12-Jul-202616-Jul-20268,100 GBPRegister
Dubai, UAE12-Jul-202616-Jul-20264,987.5 GBPRegister
Hong Kong, Hong Kong12-Jul-202616-Jul-20268,500 GBPRegister
Interlaken, Switzerland12-Jul-202616-Jul-20268,950 GBPRegister
Istanbul, Turkey12-Jul-202616-Jul-20264,700 GBPRegister
Kuala Lumpur, Malaysia12-Jul-202616-Jul-20264,750 GBPRegister

Course syllabus

Introduction

This program is designed for:

PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Objectives

  • Explain the importance of organizational image.
  • Create and implement a PR plan.
  • Manage a crisis using PR means.
  • List contributions of PR campaigns to strategic management.
  • Measure PR effectiveness.

Content

PR Recap

  • What is PR
  • Public RR
  • The Many Components of PR
  • Key Difference between PR and Advertising

Creating and Implementing a Public Relations Plan

  • Situation Analysis (S.W.O.T.)
  • Target Audience(s)
  • Goals (What Do We Hope to Accomplish?)
  • Objectives (What Needs to be Done?)
  • Key Messages
  • Strategy
  • Tactics
  • Timeline

Contributions of PR Campaigns to Strategic Management

  • Environmental Scanning
  • Issues Management
  • Crisis Management
  • Relationship Management
  • Reputation Management

Crisis Management Using PR Means

  • Defining and Identifying a Crisis
  • Remembering the Rules in a Crisis
  • Phases of a Crisis
  • The Disclosure Principle
  • The Symmetrical Communication Principle
  • The Relationship Principle
  • The Accountability Principle

Importance of Organizational Image

  • Public Opinion
  • Image and Reputation Management
  • From Identity to Reputation
  • Relationship Management

Measuring PR Effectiveness

  • Output
  • Outcome
  • Matching Objectives and Results
  • Management By Objectives (MBO)
  • Public Opinions and Surveys
  • Audits

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